Who is Wei?

Wei is an experienced professional leading a team of mortgage brokers for an online mortgage broker specialising in non-standard construction methods. 

The digital nature of their business means they have an increasingly rich stream of customer insights that are beginning to be used to segment and target different types of prospective client with different propositions. 

How did Wei use the Professional Map?

Assessing himself at Band 3, he feels he needs some specialist training to be more confident in meeting the competency of "using data and technology to improve the efficiency and effectiveness of processes and drive operational change". 

He seeks out a practical data science course and applies that new competency to setting up a new automated process for matching clients with specific sets of circumstances with brokers who have most success in achieving success for those types of customers.

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